About

Rollin Joseph Leonard is an art director and animator from Los Angeles with broad experience and practical skills. Rollin also has a decade long and ongoing fine art career, having exhibited at  institutions such as Carnegie Museum of Art Pittsburgh, Centre Georges Pompidou Paris, SFMoMA, Chronos Art Center Shanghai, Haus of Electronic Art Basel, Whitney Museum of Art New York City, and Photographer's Gallery London. Both his design and art practices are rooted in hands-on experimentation and research/study. Whether he is creating a one thousand, two hundred percent funded Kickstarter for a start-up company, animating a children's book for Canadian television, or designing a  art show for a major museum, his design approach communicates in original and compelling ways to diverse audiences.

Clients
Vice, Bloomberg, 3M, Informed Health Technologies, L.L. Bean, Hive Lighting, Coral & Tusk, the Portland Museum of Art, and The Capital Art Fair, General Mills, and Houston Art Fair

Technical Skills
Animation — After Effects, Animate, stop motion, hand drawn, medical, programmatic via Python
Web Ads — AdWords (animated, still, text), Facebook Ads, Twitter Ads, Instagram Ads
Video Production — Premiere Pro, 8k, high speed capture and editing, light construction, set design
Photography — studio product photography, portrait assignment, problem solving and problem creating
Photo Editing — mastery of Photoshop (10+ years), raw format, non-destructive doging and burning, frequency separation, toning, adjustment layers, 3rd party sharpening, curve and level control, masking, blending, blend modes, actions (batch processing), hand-coloring and restoration, web and print output, ICC color profile integration, LAB color correction, and pre-press
Book & Catalog — InDesign, catalog, book, and large format, unique printing applications, textile
Illustration — technical, floor plan, detailed masking, textile pattern

Social Media
Instagram account with posts exceeding a million views and a thousand comments; reblogged by Sagmeister & Walsh, Huffington Post, Creator's Project, Love Watts, and other design and art accounts

Press
Matte, Art Slant, Fine Print, The Creators Project, American Photo, Art F City, Boing Boing, Huffington Post, Art in America, Vice, The Boston Globe, The Globe and Mail, Wallpaper, Hyperallergic, The Atlantic, Complex, Papermag, TIME, The Daily Dot, Nooart, Animal New York, and